Packaging Compliance Across Routes: From Morocco Operations to Swiss Market Readiness

At Liquid-Or GmbH, we increasingly see packaging as a cross-functional topic that connects manufacturing, regulation and logistics. It is no longer sufficient for packaging to look right or perform well in filling and transport. It must also fit the regulatory direction of the markets it serves. For companies operating between Morocco-based execution and Swiss or European commercial structures, packaging choices now have long-term operational consequences.

A major shift is the EU’s new Packaging and Packaging Waste Regulation (PPWR), which the European Commission says will begin to apply from mid-2026. The regulation applies broadly across packaging categories and raises the importance of recyclability, waste reduction and harmonized compliance. Even for companies outside the EU, such as those coordinating through Switzerland or producing via nearby regional platforms, EU packaging requirements shape what will be commercially viable across European supply chains.

At the same time, chemical regulation is moving closer to packaging and formulation strategy. The EU’s microplastics restriction has already been in force since October 2023 for intentionally added microplastics, and the Commission has published implementation guidance to support application of the rules. In parallel, ECHA moved forward in 2026 with consultation steps on the proposed PFAS restriction, which remains one of the most significant chemical regulatory developments for European industry. For cosmetic operators, these shifts affect how materials are assessed, how suppliers are qualified and how future-proof packaging and product systems are designed.

From our point of view, the real challenge is not isolated compliance. It is operational alignment across markets and routes. If packaging is sourced in one geography, filled in another and sold across multiple jurisdictions, regulatory readiness has to be built in upstream. That is why we see packaging compliance not as a legal afterthought, but as a strategic discipline within integrated cosmetics supply chains.