ABOUT LIQUID-OR

Company History of Liquid-Or GmbH:

2015: From Project to Established Brand

Liquid-Or GmbH, headquartered in Starrkirch-Wil (Switzerland), has established itself since its founding in 2015 as a leading provider of high-quality cosmetics and natural cosmetics within the SME sector. Through consistent innovation and customized solutions, the company has secured a strong market position and is now a sought-after partner for businesses and consumers alike.

2016 - 2017: From Project to Sole Proprietorship

The journey of Liquid-Or GmbH began in 2015 as a project by three founders: Mr. Brahim Harrou, Mr. Georg Müller, and Ms. Therese Harrou-Müller, who shared a passion for natural ingredients and sustainable cosmetics. The goal was to develop a product line that combined innovative cosmetics with natural ingredients.

In 2017, following successful initial steps and the establishment of a small but solid customer base, the project transitioned into a sole proprietorship. This shift allowed the founders to implement their vision more professionally and expand the company. During this phase, the first products were developed and successfully launched in the skin, hair, and foot care segments.

2018: Transformation into a GmbH

On February 7, 2018, the official founding of Liquid-Or GmbH took place, providing the company with a broader legal foundation and paving the way for further growth. The transition to a GmbH brought a professionalization of operational structures and opened up opportunities to establish partnerships with cosmetic brands and resellers. The company specialized in customized products for B2B clients and expanded its production capacity.

2019 - 2020: Specialization and Market Expansion

From 2019 onwards, Liquid-Or GmbH focused on the development of a specialized foot care line, created in collaboration with podiatrists and orthopedists. This specialization allowed the company to assume a leading role in the niche market of cosmetic foot care. Between 2020 and 2021, Liquid-Or GmbH successfully acquired national and European clients with branches in Switzerland. Its product range expanded to over 60 products, including anti-aging creams, moisturizing serums, and high-quality cosmetic oils.

2020 - 2021: Navigating the COVID-19 Crisis

The COVID-19 pandemic posed significant challenges for Liquid-Or GmbH, but these were overcome through flexibility and innovation. New products addressing skin irritation caused by masks and the implementation of digital B2B sales channels strengthened the company’s market position and attracted new customers. This agility enabled Liquid-Or GmbH to continue growing and adapting even in challenging times.

2021 - 2024: Customized Solutions as a Unique Selling Point (USP)

Between 2021 and 2024, Liquid-Or GmbH took a decisive step by introducing a customized product development offering. B2B clients can now request cosmetics with individual ingredients and formulations. Liquid-Or GmbH collaborates closely with its production partners to ensure that products meet the client’s exact specifications regarding quality, purity, and composition.

A particularly important aspect of these customized solutions is that the products are tested by the ONSSA (National Health Security and Safety Office) to ensure market compliance for the European market. This guarantees that the products meet the highest quality standards and are legally approved. This ability to individualize cosmetic products has positioned Liquid-Or GmbH as a preferred partner for many clients seeking to launch their own cosmetic lines with specially developed products.

2024: A Robust SME with International Presence

Today, Liquid-Or GmbH has established itself with a portfolio of over 60 core products and a strong presence as a robust SME in the cosmetics and personal care industry. The company serves both national and limited-international customers and remains committed to its philosophy of developing only high-quality, sustainable cosmetics with carefully selected ingredients.

With customized solutions for B2B clients and a clear market strategy for the years ahead, Liquid-Or GmbH continues to be a leading provider in the SME cosmetics and personal care sector and is poised to play a significant role in the European market in the future.

Over 60 products for SMEs and large companies

Cosmetic oils:

Our cosmetic oils are among the best-selling products at LIQUID-OR Ltd.- a real customer favourite. Whether in capsule form, in a canister prepared for filling or in small containers, we will meet your needs. We would be happy to make you a non-binding offer for your order. For questions about the purchase quantity and discounts for large orders, contact us via our contact form for a new registration and product advice. Please note that we only supply business customers.

Cosmetic creams:

If you need first-class quality creams at unbeatable prices for your company, you have come to the right place. LIQUID-OR Ltd. offers its Swiss customers high-quality products in the field of cosmetics and natural cosmetics. Contact us for a non-binding offer via our contact form.

Cosmetic serums:

Cosmetic serums are the real heroes in skin care. They are concentrated formulas enriched with powerful ingredients to target specific skin concerns and promote a radiant, youthful appearance.

LIQUID-OR GmbH offers its business customers the following serums for skin and hair:

Anti-aging serum: The anti-aging serum is considered a true favorite when it comes to caring for aging skin. These serums are enriched with ingredients such as retinol, vitamin C, peptides and hyaluronic acid, which are well known for reduce fine lines and wrinkles, improve skin firmness and stimulate collagen production. They are ideal for nourishing the skin and promoting a youthful appearance.

Brightening Serum: Brightening serums contain ingredients such as vitamin C, arbutin and niacinamide, which are said to have a brightening skin effect and improve skin radiance. By regularly using a brightening serum, you maintain the balanced complexion of your skin.

Moisturizing Serum: For dry or dehydrated skin, a moisturizing serum is essential. These serums contain highly concentrated Hyaluronic Acid, Glycerin and other moisturizing ingredients that help replenish the skin's moisture levels, keeping it supple and hydrated. They can be used under your regular moisturizer or as a lightweight alternative for oily skin.

Soothing Serum: Sensitive skin needs special care, and a soothing serum can help. These serums contain ingredients such as aloe vera, chamomile, and oat extract that help support a balanced complexion, soothe skin, and soothe irritated skin. They are ideal for people with sensitive skin or for those who need soothing care after cosmetic treatments such as peeling or laser treatments.

Our Teams & Account Managers

At Liquid-Or GmbH, we place great value on a strong and dedicated team that works together for the continuous development and success of the company. Our employees are experts in their fields and actively contribute to creating innovative and sustainable solutions for our customers. Each team member brings unique skills and perspectives that significantly influence our success.

For our registered customers, we showcase the respective teams and account managers in their personal customer profile. This allows you to easily communicate directly with the relevant contacts and professionals who can assist you individually and address your needs effectively. In the image below of the shop, you can see highlighted in red where to find the respective teams and account managers: